AI models weigh every shipment from plant to warehouse in real time – picking routes, carriers and catching disruptions automatically. Since FY2024 that's $20M+ in transportation savings, with $50M in manufacturing-waste reduction projected for 2025.
Planned & optimized in real time
Since fiscal year 2024
Projected for 2025
Routing, carrier & disruption
Every day, thousands of shipments move from General Mills' plants to its warehouses and customers. Each one is a chain of choices: which route, which carrier, which lane, what to do when a truck is late or a storm closes a corridor. Traditionally those calls are made on static plans and refreshed too slowly to react.
At 5,000+ shipments a day, even small inefficiencies – a slightly worse carrier rate, an avoidable empty mile, a disruption caught an hour too late – compound into millions in avoidable freight spend and spoiled product. No planning team can re-optimise every shipment, every minute, against live conditions.
The models ingest live shipment, carrier and network data and make three decisions automatically, in real time: the most efficient route, the best-value carrier, and an early read on disruptions before they cascade. Instead of a plan set once a day, every shipment is continuously re-optimised against what's actually happening on the network.
Illustrative – representative of how each shipment is routed and re-optimised.
in transportation cost savings since FY2024 – from smarter routing and carrier choice on every shipment.freight is a top operating cost
in manufacturing-waste reduction projected for 2025 as the same approach extends past transport.
shipments a day planned and re-optimised in real time – a volume no human planning team could touch.
routing, carrier selection and disruption prediction – all automated, all continuous.one system, three decisions
Each shipment looked like a rounding error. Multiplied by 5,000 a day, it was $20 million on the table.The pattern behind every good automation
You don't move freight at General Mills' scale – and you don't need to. Every business has a high-frequency decision made the same rough way thousands of times: which option, which vendor, which price, what to do when something slips.
That's the work we hand over to AI agents. We connect your live data, build the system that makes the best call every time, and run it – and we prove the number on your real data in 2 weeks, or you pay nothing.
General Mills found $20M in the small stuff. Your small stuff adds up too.
A free call with us. You'll leave knowing what's automatable in your business, the number we'd go and hit, and how the money-back pilot works – whether you hire us or not.
Pure value – no slide deck, just your numbersOr reach us directly · Telegram · gustas@beawhale.com
Figures from public reporting and General Mills' own disclosures on its AI-driven supply-chain and transportation program. The 5,000+ daily shipments, $20M+ in transportation savings since fiscal year 2024 and ~$50M in projected 2025 manufacturing-waste reduction are drawn from those accounts; projected figures are company estimates, not audited results. The network window above is illustrative. BeAWhale is not affiliated with General Mills – this story is shared as an industry reference of what supply-chain AI makes possible.
